Individual choices and habits help the climate. Understanding how people think can make it happen.
WHEN KIMBERLY NICHOLAS, a sustainability scientist at Lund University in Sweden, decided that she needed to confront the climate effects of her frequent flying, she took a scientist’s approach. She spent hours making meticulous spreadsheets comparing the costs of all the modes of transport she might take—in terms of time, finances, and emissions—and when she finished, she still didn’t know what the right choice was. She had, she says, “analysis paralysis.”
https://www.wired.com/story/the-psychology-of-inspiring-everyday-climate-action/